Next Digital Acquires Leading Malaysian Digital Agency, FutureLab
Feb 08 2012 - Lauren Milne, CP Communications
One of Australia's leading digital marketing agencies, Next Digital has successfully acquired South East Asian digital marketing agency, FutureLab Asia. With an ideas led approach and focus on social media, FutureLab Asia was identified as a natural fit for Next Digital to continue its growth strategy in Asia.
FutureLab Asia social media strategy skills will be integrated into Next Digital's service offering across its three Australian offices and its three Asian offices in Kuala Lumpur, Shanghai and Singapore.
The acquisition will strengthen Next Digital's ability to create sophisticated social strategies for its clients in addition to the core digital strategy, creative, web, ecommerce, mobile and digital marketing services it offers.
Next Digital undertook extensive research into digital marketing businesses in the ASEAN region and found FutureLab Asia to be a great business, with world class talent and services that really complement what we already offer says Andrew Burke, Chief Executive Officer for Next Digital.
"This acquisition will enable Next Digital to improve the way we deliver on the social media needs of our clients, and reinforces our focus on becoming a creative leader in Australia and the wider region."
FutureLab Asia has a comprehensive portfolio of clients including well known brands such as Maxis, Johnson & Johnson, AirAsia and 7-Eleven.
“Their idea processes, creative thinking and ability to execute amazing and award-winning campaigns will add that extra level of firepower to Next Digital,” explains Mr Burke. “Acquiring FutureLab Asia is a key step in our growth strategy and follows our continued strong growth in China.”
The founders of FutureLab Asia, Janet Teo and Vic Sithasanan, will be joining Next Digital, and heading up two separate locations in South East Asia: Janet Teo is CEO of Next Digital Kuala Lumpur and Vic Sithasanan is CEO of Next Digital Singapore.
“We are exceptionally proud to have these two talented and passionate professionals driving the Next Digital business in the ASEAN region,” states Mr Burke.
With over 15 years experience with global brands they will be the driving force behind Next Digital in South East Asia.
"Next Digital is developing a strong network across the region, has great talent across its offices and focuses on developing exceptional work. We are all really excited to be part of this vibrant company and feel a close kinship because we share similar values,” adds Mr Sithasanan.
"Being part of Next Digital brings huge benefits to our current clients as we expand our digital offering in the Asian market, and provides us with the scale to compete with global agencies."
Effective today, FutureLab Asia will be rebranded as Next Digital.
About Next Digital: Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.
Their love for all things digital has been going strong for more than 16 years. That journey has helped them hone their delivery and engagement approach, and has shaped how they innovate and keep in front of a fast changing digital space.
Next Digital is a true full service digital agency with over 170 talented digital specialists working throughout offices in Brisbane, Kuala Lumpur, Melbourne, Shanghai, Singapore and Sydney. www.nextdigital.com